XIWEN ZHANG
xiwen.zxw@gmail.com
+33 7 72 02 88 16
Jan. 2023
#Brand Identity
#Packaging
Au Chat Bleu
For Au Chat Bleu, a longstanding chocolate shop, I revamped the brand's visual identity and created new packaging to ensure its relevance in today's market. To prevent it from fading into obscurity amidst numerous new brands, I infused the new visual design with modern and youthful elements, while maintaining a sense of simplicity.