XIWEN ZHANG
xiwen.zxw@gmail.com
+33 7 72 02 88 16
Jan. 2024
#Brand Identity
#Packaging
Golden Pig
I worked on the branding, logo design, and overall visual packaging for Golden Pig, a beer brand with an Anglo-Saxon name to evoke American inspiration. With a playful and bling-bling approach, the design embodies the light-hearted essence of this moderately alcoholic beverage (5.5% Vol. alc). I created a pig mascot in a vintage American style, adding a whimsical touch to the brand identity.